There's a nice feature on Cultura Latina on the Los Angeles edition of Examiner.com today. Opened in 1994 in the Lakewood Village area near Long Beach City College, the book store is one of the oldest of its kind in Los Angeles County, according to the article.
Here's a snippet:
Run by husband and wife Roberto and Anita Cano, Cultura Latina has been providing the Long Beach community with cultural awareness, education, award-winning fiction, and an array of events with renowned Latino writers for over fifteen years.

I have been looking for this store FOREVER!!!
I remember a long time ago I went there and could never remember the name or where it was. Thank you for refreshing my memory and I promise my friends and I will stop in to visit soon