School board mulls new revenue avenues
By Neil Nisperos
Staff Writer
CHINO -- The school district is continuing the search for alternative ways to raise revenue in light of an expected budget challenge in 2010.
The Chino Valley Unified School District board is expected to vote on Jan. 6 whether to signal Superintendent Wayne Joseph to pursue the revenue-generating recommendations for possible future board consideration.
"We're in an economic situation where we do have to think outside of the box," said board member Sylvia Orozco. "We wouldn't normally be doing these things but because of the economic situation we have to go above and beyond and think outside of the box."
Included in the district revenue committee's recommended options for alternative sources of revenue
- Increasing enrollment and attendance incentives
- The establishment of sponsorships for various district programs
- Advertising on campus, the district cable channel, and a proposed district magazine
- Capital naming
- Service and facilities rentals
- Expansion of adult schools
- Fee-based summer schools
- A parcel tax.
After a round of recent reductions to balance a $26 million district shortfall, concern over future cuts remains because of the continuing state budget crisis and several other factors, including the recent placement of the district in program improvement status for the first time.
Board member Sylvia Orozco said increased enrollment and attendance incentives are viable options to generate revenue.
"This is also a win-win situation because if you increase attendance, you have children in the seats, which means learning," she said.
Orozco and other board members expressed resistance to the idea of a parcel tax.
"We're all going through economic hardships in the community, so I don't think that's something we want to pursue," she said.
The board is also expected to consider whether to contract with Angela Turner, the owner of Launch Lady, LLC, a Chino Hills-based marketing consulting company. Launch Lady has expressed interest in contracting with the district in order for companies to advertise products at district sites.
If the plan is adopted, officials and community members have discussed a desire for responsible marketing with products that may be a health benefit to students, and marketing that stays outside the classroom.
For example a football game or stadium event, there could be a handing out of free samples to the students products that promote good dental hygiene and are good for kids," said board memberMichael Calta. "At some point you draw the line with certain products, but there are plenty of products that everybody agrees are helpful for kids."
Orozco characterized the magazine advertising option as a "great idea."
"If you can highlight the schools and the districts and at the same time advertise businesses and get income, it's a win-win for everybody," she said.
Board member Michael Calta said he thinks the magazine idea would be viable in the long term but expressed caution for the short term.
"I think the idea is to go for the quickest accessible revenue, and I don't think (the magazine) is an immediate idea because you have to invest in a magazine with start-up costs and it takes time," Calta said. "I believe in the long term, it's a great idea. I believe in the short term we're probably looking to generate revenue quicker."
neil.nisperos@inlandnewspapers.com
(909) 483-9356
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