By Robert D. Thomas
Pasadena Star-News/San Gabriel Valley Tribune/Whittier Daily
Give LA Opera an “A” for effort when it comes to drumming up
interest for its upcoming production of Albert
Herring by Benjamin Britten, which opens Saturday night at the Dorothy
The company is offering tickets at $25 for those who have
already purchased tickets for the production or are going to do so. The offer
aimed at encouraging patron to invite someone who has never attended an opera
before (“opera virgins,” in LAO parlance, a play on the title character).
The offer — which runs for three days only (Wednesday
through Friday) is good for five of the six performances (Feb. 25, March 3,
March 8, March 14 and March 17), but not for the March 11 performance.
Tickets can be purchased at the box office, online, or via phone
(213/972-8001). There’s a limit of two $25 tickets per order and you can’t cash
in previously bought tickets to take advantage of the offer.
Why “opera virgins”? Albert
Herring is about a country village trying to crown a May queen and needing
a virgin to qualify. Turns out the only virgin in the village is a meek mama’s
boy named Albert Herring, who will have a night he won’t forget (to quote the
LAO publicity). Tenor Alek Shrader makes his company debut in the title role
and James Conlon conducts the production, which comes by way of Santa Fe Opera.
(c) Copyright 2011, Robert D. Thomas. All rights reserved.
Portions may be quoted with attribution.