By Robert D. Thomas
Pasadena Star-News/San Gabriel Valley Tribune/Whittier Daily News
Los Angeles Newspaper Group
Just when we thoughts things had settled down at the The Pasadena Symphony Association the wheel turns again. The association, which, operates the Pasadena Symphony and POPS, today announced that it has tapped Lora Unger Z(right) as its new Chief Executive Officer, effective November 1. Read the Pasadena Star-News story HERE.
Unger replaces Paul Jan Zdunek, who has been named Chief Capital Development Officer with Singpoli Capital Corp. in Pasadena. For the past several years, Singpoli has sponsored the Pasadena Symphony’s indoor classics series.
Zdunek took over the association in December 2008 in the midst of a major financial crisis that resulted in part from financial losses incurred in the recession. One of his first moves was to hire Unger and together the two have worked with others to steer the PSA back to financial and artistic health.
Among the changes were moving the Pasadena Symphony’s indoor season from the cavernous Pasadena Civic Auditorium into the more intimate Ambassador Auditorium, one of the world’s acoustic gems, in 2010. Two years later the Pops shifted into its summer home, the Los Angeles County Arboretum. The PSO also presents a holiday concert at All Saints Church, Pasadena.
Other changes were messier. Long-time PSO Music Director Jorge Mester left in acrimony and Pops leader Rachael Worby also stepped down. Eventually Zdunek and the association hired Marvin Hamlisch as the Pops’ principal conductors only to have him die suddenly in 2012. Despite the grief from Hamlisch’s death, Zdunek and the board took a gamble by hiring entertainer and historian Michael Feinstein to replace Hamlisch, a toss of the dice that has paid off well both artistically and financially.
The Pasadena Symphony’s music director, David Lockington, will lead his first concert in his new role on Nov. 1 at Ambassador Auditorium (LINK). Noted British conductor Nicholas McGegan will assume his new role as the symphony’s principal guest conductor January 17 (LINK).
In a media release, Lockington said he is “thrilled for Paul and absolutely delighted that Lora will be assuming the role of CEO of the Pasadena Symphony Association.” Lockington pointed out that he has “worked with Lora for over four years. She is visionary, smart and an astute strategist. Her style is a stimulating blend of seriousness and humor which makes for a creative working environment.”
Unger, who is a trained violist, holds a BA in Music with a Minor in Business Administration from the University of Louisville, and received her MA in Arts Administration from the Cincinnati College-Conservatory of Music and Cincinnati College of Business Administration.
Prior to coming to Pasadena she worked with the Santa Fe Chamber Music Festival, as well as the Cincinnati, Modesto, and Jacksonville Symphony Orchestras in public relations, marketing and artistic operations. She was a League of American Orchestras’ Orchestra Management Fellow with residencies at the Aspen Music Festival, New Jersey Symphony Orchestra, Los Angeles Chamber Orchestra and San Francisco Symphony. She is a member of the Association of California Symphony Orchestras and a presenter at their conferences
“Given the enormous contributions to our success that Lora has made for us, we’re delighted to elevate her to the position of CEO, following thoughtful deliberation by the Board,” said Kay Kochenderfer, president of the PSA Board of Directors, in the media release. “Over the past five years, we’ve seen a 20 percent increase in Classics Series ticket sales, an astonishing 200% increase in POPS sales, and an 85% subscription retention rate.
Read the full media release HERE.
(c) Copyright 2014, Robert D. Thomas. All rights reserved. Portions may be quoted with attribution.