Sprite wants to refurbish school rec areas

School started today for some students in Los Angeles as well as the Inland Valley. Others are already dreading the end of summer vacation. Sprite wants to help students swing back into the school year with new recreation areas.

The Sprite Spark Parks Project for
Schools program gives schools across the country a chance to liven up areas on their campuses where students can play all year long.

Sprite is making a multi-year commitment to build and
restore places where teens, families and communities can be active. Sprite will put
more than $2 million into building or revamping a minimum of 150 outdoor
spaces throughout the country in 2011. These spaces include
neighborhood parks, basketball courts, playgrounds and athletic fields.

Parents
and community members can give their favorite school a chance to win
one of 25 grants worth $25,000 by entering My Coke Rewards codes found
on specially-marked Sprite packaging.

Codes can be submitted at www.mycokerewards.com/sprite
through Sept. 30, giving people across the U.S. the
opportunity to play a major role in ensuring that their schools have
fun, clean and safe places to play. 

 “The
Sprite Spark Parks Project for Schools supports local communities and
breathes new life into the recreation spaces that are so important to
teens,” said Michael Mathews, Vice President, Sparkling Non-Colas,
Coca-Cola North America. “We saw an ongoing need for outdoor spaces at
schools. Sprite is adding a spark back into school playgrounds and
athletic fields by building places where youth can get active and stay
refreshed with their friends.”

 During
last year’s program, three schools each won a $25,000 playground
renovation from Sprite after parents and community members rallied to
donate points. Another 20 schools were awarded $5,000 to be used towards
athletic equipment for each school.

 Sprite
kicks-off the national sweepstakes this month by revamping seven K-12
schools across America in need of an outdoor play space with a $25,000
playground or athletic field donation. 

 About My Coke Rewards for Schools

Accredited
K-12 schools (public and private) located within the 50 United States
and the District of Columbia are eligible to take part in the My Coke
Rewards for Schools program. A full list of eligible schools can be
found at mycokerewards.com/schools. Schools must be registered in the
program to redeem points for rewards.

Community members are urged to
contact their local school’s principal or a faculty staff member if
their school is not registered. Members of the community
are encouraged to register for My Coke Rewards and donate their points
to their local schools to enable schools to get new equipment without
tapping into their own budgets.

 About My Coke Rewards

With
more than 14 million registered members, www.mycokerewards.com is one
of the top consumer packaged goods loyalty website and the number one
beverage Web site in the U.S.