M-Dollar is now One Microsoft Way

I always thought Ars Technica was cooler, hipper even, than the average geekified tech blog. In a "I start to melt/turn into a pillar of salt when I leave the San Francisco city limits" kind of way.

That's why they had cool blog names like Infinite Loop for the Apple blog, Opposable Thumbs for video gaming ... and M-Dollar for Microsoft. Kinda gets to the heart of the thing, don't you thing?

Well, now M-Dollar has been renamed One Microsoft Way. At first thought, it seems like a wimp-out, a cop-out, but when you think about it, One Microsoft Way is just as insidious as M-Dollar and gets closer to the core (pardon my apple metaphor) of what MS is all about.

The best changes to Ars' look is that you can now jump from one blog to any other without first clicking on the "Journals" tab -- and eliminating one click is a big deal. There's nothing I hate more than Web sites that make me click one or two extra times to get to what should be a single click away. Whether it's a play for more banner ad displays or higher page views, it's amateurish and just shitty besides. Kudos to Ars Technica for making the user experience better.

And while I still think the name M-Dollar is pretty cool, something like Gates to Hell would've been better.