"Thje Big Switch" says it all

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Nicholas Carr knows the future. It's in his upcoming book, "The Big Switch:Our New Digital Destiny" (out Jan. 7 2008). These quotes come via Andrew Keen's The Great Seduction:

A hundred years ago, businesses began dismantling their waterwheels, steam engines, and generators. After producing their own mechanical power for centuries, they suddenly had an alternative. They could plug into the newly built electric grid and get all the electricity they needed from central stations. The cheap power pumped out by electric utilities didn’t just transform how businesses operate. It set off a chain reaction of economic, social, and cultural changes that brought the modern world into existence.
Today, a new technological revolution is under way, and it’s following a similar course. Companies are beginning to dismantle their private computer systems and tap into rich services delivered over the Internet. This time, it’s computing that’s turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google and Salesforce.com to the fore and threatening stalwarts like Microsoft, SAP, and Dell. But the effects will reach much further. Cheap, utility-supplied computing will ultimately change society as profoundly as cheap electricity did.

Not so incidentally, Andrew Keen is author of the currently hot "The Cult of the Amateur: How Today's Internet Is Killing Our Culture."


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Steven Rosenberg's weekly Tech Talk column, which appeared Saturdays in the Los Angeles Daily News through about October 2009, is available on the Daily News Technology page.

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