Is there more to Micro-Hoo than we think?

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Of all the theories behind Microsoft's assimilation of Yahoo (I think it's about eliminating a competitor under a mountain of cash), this is the most intriguing I've seen yet: According to Linux-Watch, Microsoft wants Yahoo because no huge Web-based companies use Windows products to run their back-end ... except Microsoft, of course, and this might give the rest of the world a reason to consider Windows for their servers ... or it could crush Yahoo under the weight of a soul-sucking software sea change. ("Sea change" ... that's as idiotic as "change agent" and "best practices" ... sorry for using it ...).

Here's some of the editorial:

There's no way on God's earth that Microsoft can switch all of Yahoo's services to being based on Windows. The IT costs and the time needed to migrate Yahoo's applications to Windows boggles my mind. It would probably cost more than whatever Microsoft ends up paying for Yahoo.

Of course, Microsoft could replace Yahoo's applications with Windows-powered applications, but if they were to do that I think they'd lose all of Yahoo's customers. Ballmer would be better off dumping Microsoft's billions into the Pacific than making that move.

So, what I see happening is Microsoft continuing to let Yahoo run its software its way, and slowly, ever so slowly, trying to use the Yahoo brand to tempt customers into using new Windows Live applications. I don't see it working. While Microsoft wastes time and money trying to catch up with the Google applications of 2008, Google will be continuing to set the technology bar even higher.

One thing I do believe -- it's a win-win for Microsoft and lose-lose for Yahoo.


1 Comments

John Sanders said:

I have a theory of my own that not many people have thought about.

This is all about Yahoo messenger.

If Ms buys Yahoo they have most of the IM market for themselves.

And Ms uses MSN Messenger to sell ads.

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Steven Rosenberg's weekly Tech Talk column, which appeared Saturdays in the Los Angeles Daily News through about October 2009, is available on the Daily News Technology page.

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