The Zemanta blogging platform

Funny, you run across something like Zemanta, a Firefox plugin that facilitates blogging, and you (meaning I) scratch your (my) head for a minute and say, "I don't immediately know what this will do for me."

That could be bad, could be good. It works with all of these blogging platforms:

Wordpress.com
Self-hosted Wordpress.org 2.1+
Blogger.com
TypePad
Ning
MySpace
LiveJournal
MovableType
Tumblr
Drupal
Joomla

That's a lot of platforms. What I need is something that can send a single entry to more than one blog (without resorting to either Movable Type's Multiblog plugin, which is misbehaving anyway, but which also doesn't address my cross-platform wishes for such a "client" application).

Here's Zemanta's catch-phrase:

"You can focus on writing the best content. We'll jazz it up for you and spread the word about it."

I'll definitely be looking into this one.