GigaOM's Ingram not singing praises of New York Times paywall
While The New York Times cites 400,000 users who are paying for its content in one form or other as evidence that its new paywall policy is working, Mathew Ingram of GigaOM isn't begging but is differing in its opinion of the enterprise:
... the biggest knock against the paywall is that it has virtually nothing to do with actually taking advantage of the digital world in any concrete way. It's just charging people nickels and dimes for their paper, the way the NYT and other newspapers have for a century and a half or so. In that sense, it's not really a strategy at all; it's more like a line of sandbags designed to shore up the print business and squeeze as much money out of it as possible as it declines. A wise move? Perhaps. Something to get excited about? No.





Leave a comment