Recently in Apple Category

An $800 Apple laptop could really cost Microsoft

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The blogospheric din is rising about Apple's supposed $800 laptop, which if it ever happens (and I have my doubts) will really hit hard on the Windows-based laptop market.

With Linux starting to eat away at the very low end of the laptop market on the ASUS EeePC and other netbooks, Apple dominating on the high-end (where it's share is considerable), the mushy middle is where most of the action is.

Having an $800 Macintosh laptop hits the bulk of the market and would steer plenty of people away from Windows and toward OS X. And like the iPod and iPhone's tendency to get their users to think about going all-Apple with an expensive desktop or laptop machine, a relatively inexpensive laptop is a hell of a game-changer.

Should this actually happen, Apple will have what looks like the right product at the right price — and at the exactly right time.

Let's see: Windows Vista not doing so well, and certainly not driving PC sales. Economy in the tank. The holiday season upon us.

If anything, it's a good time to buy some Apple stock.

Inside the iPhone with Wired

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Even though this Wired article is six months old, it sheds a lot of insight on the initial development of the iPhone, including all the problems leading up to its release, plus a lot of detail on how the financial arrangement works between Apple and AT&T:

The demo was not going well.

Again.

It was a late morning in the fall of 2006. Almost a year earlier, Steve Jobs had tasked about 200 of Apple's top engineers with creating the iPhone. Yet here, in Apple's boardroom, it was clear that the prototype was still a disaster. It wasn't just buggy, it flat-out didn't work. The phone dropped calls constantly, the battery stopped charging before it was full, data and applications routinely became corrupted and unusable. The list of problems seemed endless. At the end of the demo, Jobs fixed the dozen or so people in the room with a level stare and said, "We don't have a product yet."

...

And what would AT&T think? After a year and a half of secret meetings, Jobs had finally negotiated terms with the wireless division of the telecom giant (Cingular at the time) to be the iPhone's carrier. In return for five years of exclusivity, roughly 10 percent of iPhone sales in AT&T stores, and a thin slice of Apple's iTunes revenue, AT&T had granted Jobs unprecedented power. He had cajoled AT&T into spending millions of dollars and thousands of man-hours to create a new feature, so-called visual voicemail, and to reinvent the time-consuming in-store sign-up process. He'd also wrangled a unique revenue-sharing arrangement, garnering roughly $10 a month from every iPhone customer's AT&T bill. On top of all that, Apple retained complete control over the design, manufacturing, and marketing of the iPhone. Jobs had done the unthinkable: squeezed a good deal out of one of the largest players in the entrenched wireless industry. Now, the least he could do was meet his deadlines.

There's a lot more than this in the four-screen article.

19-year-old Mac doing server duty with NetBSD ... plus even older Macs serving up Web pages

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A Macintosh IIci -- with 25 MHz of CPU power -- equipped with NetBSD is currently serving up Web pages and somehow surviving.

If you want to turn your ancient Mac into a server, start here (to use Mac software and find out about other ancient Mac servers), or here (to use NetBSD).

And if a IIci is too new for you, here's an Apple ][e (circa 1984) Web server, and a Mac SE. And here's an Apple Lisa server. (Thanks to The Old Apple Web Server Directory).

I looked for a similar homage to old PCs as servers, but all I could find were endless reiterations of the old "Hey, if you have an old PC, why not turn it into a web/print/file server?" I didn't see any "Here's my 386SX-25 or 486-66 that serves up Web pages."

While Microsoft chases Yahoo, here's how Apple can win

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Google didn't get where it is today by charging end users for software and charging them again and again for endless upgrades.

Back in the early Macintosh days (i.e. the mid- to late '80s), Apple used the OS to sell hardware. Upgrades were free.

Today, Apple sells music at 99 cents a track, but what they're really selling is iPods, iPhones, iMacs, and any other damn thing they can slap an "i" in front of. And while the music is available in 99-cent increments, the iTunes software -- which runs in Windows and OS X -- has always been free. iPods would've never gotten to be such a huge business in any other way.

It's no different for the OS.

With that in mind, Apple wins on the desktop -- and crushes Microsoft -- in one way:

Make OS X free -- or very cheap. And make it run on Windows-compatible PCs.

Everybody wants that new MacBook Air. They'll still want it, even if they can also run OS X on a crappy PC. While not getting $129 for each OS X upgrade, Apple would get market share, still move a whole lot of hardaware. And they would gain that all-important "mindshare."

Most people have heard of Linux, but few have seen it on the desktop, even though they "use" it every day when they browse the Web. Most have seen OS X, a significant portion have used it a bit, and a few are rabid fans.

And while I'd like to see OS X go free and open-source, I won't hold my breath on that one. As I said above, I'd prefer -- at a minimum -- that Apple port OS X to Windows PCs, i.e. make a native version that installs from CD and runs on non-Apple hardware.

But even making new versions of OS X free for Apple hardware would prompt more users to upgrade the software. When running the latest and greatest gets slow, they'd be more inclined to buy new hardware, most likely from Apple.

Right now I'm still running my 2003-era iBook on OS X 10.3. I saved $129 twice by not upgrading to 10.4 and 10.5. I can't even use Apple's newest Safari browser because it doesn't run on 10.3. Firefox does, so that's what I use. As a result, Apple misses out on any browser-generated ad revenue. Would 10.5 run well on my laptop? Who knows? I sure don't want to spend $129 to find out.

By flooding the market with a free or very cheap OS X, Apple could blunt the effects of Microsoft Windows, which customers pay for but don't really feel they're paying for because the cost is bundled into just about every PC sold.

Even if a free OS wouldn't fly at Apple HQ, if the company still ported OS X to Windows-compatible PCs, they could -- and should -- compete with Microsoft when it comes to pre-installed operating systems on non-Apple hardware.

Imagine if you could order a PC from Dell with Windows, Linux or OS X ... there would be real competition for the hearts and minds of computer users everywhere from the home to the enterprise.

And since Apple's hardware is so ultra-cool (and ultra-pricey), they'd probably sell even more of it if OS X had a much larger of the overall worldwide OS pie.

Linus says OS X Leopard is 'utter crap'

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Linus Torvalds, father of the open-source Linux operating system, says that in some ways Apple's OS X is "actually worse than Windows. He saved the phrase "utter crap" for OS X's filesystem. He says:

"An operating system should be completely invisible," he said. "To Microsoft and Apple (it is) a way to control the whole environment ... to force people to upgrade their applications and hardware."

I'm no Linus, but that seems a bit harsh. Even so, there's a new OS X filesystem on the horizon, I've heard.

Back in the Linux realm, Torvalds says he admires the One Laptop Per Child initiative as well as the low-cost -power and -size ASUS eee-PC laptop.

If $1,799 fell out of the sky, I might buy ... the new MacBook Air

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macbookair.jpg

My buddy Stevie (yep, I call him "Stevie"; don't know what he calls me back) announced the new MacBook Air today. It's the ultra-small Apple laptop we've all been waiting for. And by "we," I mean people who use hundreds to wipe certain unmentionable areas (note to rich folks: those bills ain't all that sanitary).

The thing looks absolutely stunning -- and for $1,799 it damn well better be. Anyhow, Apple really knows how to break new ground, and this is new ground, alrighty.

Notable: The low-end MacBook Air comes with a garden-variety spinning 80 GB hard drive. For more cash, you get a 64 GB solid-state drive. Hell, the drive alone (the flash drive, that is) must cost $500.

And the thing weighs 3 pounds. That comes out to $599.67 per pound or $37.48 an ounce. At least it's not worth its weight in gold, 3 pounds of which would cost you $43,320 if you paid today's closing price for gold futures on the Comex exchange of $902.50 per ounce. So call the MacBook Air a bargain.

But it does look great, right? And while I might suggest that Stevie Jobs make something -- any damn thing -- under $1,000 (and no, Mac Minis don't count), he's a whole lot richer than I am, so why should he listen to me?

macbookkeyboardview.jpg

Think Secret blog settles case with Apple and will disappear

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Tom Gapen, who watches Apple way more closely than I do, tells me that Think Secret regularly breaks news about Apple. And Apple doesn't like not having control over ... just about everything.

But now Think Secret and Apple have come to an "agreement," and the blog will go away.

ZDNet on the Think Secret settlement.

Does your Macbook have a bum hard drive?

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Microsoft Office loves your iPhone

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MS Office 2008 for Macintosh will sync with the iPhone.

So you'll be able to do a PowerPoint presentation anywhere, anytime, on a teeny screen! OK ... you can plug the iPhone directly into the projector with the proper Apple AV cable.

Love or hate the iPhone, it's the future of computing. We'll all be carrying around something similar within the next 10 years.

The Kindle: powered by Linux

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The power of free, open-source software is everywhere. Even in Amazon's new Kindle e-book reader:

Linux on Amazon's Kindle e-book reader

Kindle powered by Linux

In keeping with the GPL license that governs GNU/Linux, anybody modifying the code must, in turn release its source code, as Amazon has done here.

Other huge things that use Linux: Google's new Android cell-phone operating system, and our beloved TiVo.

And you might not know that Apple's OS X is powered by BSD, a descendant of Unix. The licenses that govern the various BSD distributions are different than those for Linux, and companies that modify BSD are not bound to release their source code. Hence, OS X is not open-source. Perhaps the ability to keep the system closes influenced Apple's decision to go with BSD instead of Linux when it was developing OS X. I say "perhaps" because I have no idea.

Mac OS X Leopard 10.5 release date: Oct. 26

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At least according to MacRumors.com, with information via Apple Insider and Think Secret.

Meanwhile in the world of Linux, the new openSUSE 10.3 is out, Fedora 8 is on the way, as is Ubuntu 7.10.

iPod shock

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At least two people have been seriously injured when hit by lightning while listening to the iPod.

The first, a Canadian jogger who was wearing his iPod while exercising in the rain, suffered a broken jaw, ruptured ear drums, dislocated ear bones and minor burns when lightning hit a nearby tree and then him.

The second is the case of Jason Bunch, a Colorado teen who was listening to Metallica on his iPod while mowing the grass at his home. According to Bunch, it wasn't even raining when he got struck, but there was a storm brewing in the distance which resulted in him Riding the Lightning (pun shamelessly intended for all of you Metallica fans out there.)

A spokesman for Apple Inc. declined to comment, but the iPod packaging warns against using it in the rain.

iPhone Nano? Nawwwwwww

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After reading reports yesterday about the possible release by Apple of a "nano" iPhone, I had to laugh.
First of all, I find it just bizarre that if Apple applies for a patent in some place on the other side of the planet like Hong Kong or Germany or Pacoima, the "news" spreads across the internet like a brush fire through 20-year-old, hillside chaparral.
I understand the rumor sites picking this up but I even heard about it on NPR!
If Apple Inc. needs to improve their stock prices, it seems all they need to do now is leak some information about a patent application for something called iHerpescure to a 15-year-old Taiwanese skateboarder.
Suddenly, Jobs gets a new Gulfstream.
But I digress.
I don't have a crystal ball (and I doubt J.P. Morgan's Kevin Chang does either) but if I was a betting man my money would be on no new iPhones before January 1. And when Apple does refresh the market with a 2nd generation phone I doubt it'll be much smaller than it already is.
I have one. It's not much bigger than the Razor I used to use when that phone was opened up. The touch-screen keyboard built into the iPhone, while infinitely better than trying to "type" by repeatedly tapping numbers to get letters, is still pretty small. Make it any smaller and only humans under 30 inches tall will be able to use it. I don't think Apple's key demographic is third graders so I really don't expect they'll make this thing smaller.
Lighter? Maybe a little.
Thinner? Sheesh, you want to fit it into a credit card slot in your wallet? How convenient would that be?
If you're one of those people sitting on the fence waiting for the "new" new iPhone, go ahead and wait. The next gen will be better, I think I can guarantee that. But don't expect to be able to carry it around in your nostril.
My guess, no, prediction is that the next thing to come out of Apple will be a 6th gen, touch-screen iPod that looks an awful lot like the iPhone, without the phone part.

Is a cheaper, smaller iPhone in the works?

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Rumour has it that Apple Inc. is planning on introducing a cheaper, smaller version of the iPhone later this year. The rumour gained momentum last Thursday when it was made public that Apple Inc. filed a patent application last November describing "a multifunctional handheld device with a circular touch pad displaying illuminated symbols that could change depending on the mode in use," which Apple enthusiasts are interpreting as an "iPhone Nano."

AT&T hires 2000 temps to deal with iPhone rush

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Anticipating an increase in service demand - thanks to Apple's much-hyped iPhone - AT&T has hired 2000 temporary employees and has trained them on how to sell Steve Jobs' latest gadget.

Considering that AT&T has some 1,800 stores nation-wide, the surge in available staff amounts to just one extra person per store.

One more thing - in case you were wondering - we are NOT (sadly) getting any kickbacks from Apple Inc., there's just plenty of iPhone-related news coming out regularly.

Tech Talk column

Steven Rosenberg's weekly Tech Talk column, which appears Saturdays in the Los Angeles Daily News, is now available on the Daily News Technology page.

About this blog

Comments are back: Comments have returned to Click, but due to the thousands of spam comments clogging up the system each day, commenters must now log in. To comment, either create a Movable Type account when prompted, or create and use a Typekey account. Movable Type, as configured on this blog, allows commenters to create a Movable Type account, verify it via e-mail and then sign in to comment. Other methods of verification are OpenID, Live Journal and Vox.




Steven Rosenberg aims to learn what he does not know. He writes about it here.



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This page is a archive of recent entries in the Apple category.

AOL is the previous category.

Appliances is the next category.

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