Starting today, Starbucks will introduce the much anticipated Pike Place Roast, named after the original Starbucks location at Pike Place market in Seattle. Howard Schultz, chairman, president and ceo of Starbucks says, “Since 1971, we have sourced, roasted and sold the world's finest coffees. Pike Place Roast truly represents the best of who we are, showcasing our new quality standards for freshness – freshly roasted, hand-scooped, freshly ground and brewed with shorter hold times. Pike Place Roast takes us one step closer to achieving our goal of transforming the in-store experience by restoring the connection our customers have with our coffee.”
To celebrate the new blend, Starbucks will give complimentary short (8 oz.) to customers who come in today at 9 a.m.
For more on the Pike Place Roast click here or go to the Starbucks website.
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