The markets are down, but traffic is up at HeatEatReview.com, a site that includes reviews covering every shelf of the frozen-food aisle.
The recent 10 percent increase in site traffic, reported by the Pittsburgh Post-Gazette, could be the result of tightening dietary purse strings. And while the three-year-old site is older than the current economic downturn, the possibility lines up with what motivated founder Abi Jones. She tired of $7 takeout and peanut butter and jelly sandwiches for her office lunches.
And with the site's help, you don't have to put up with those, either. Dozens of regular contributors across the U.S. have written reviews of more than 500 products from 100 brands. You can search by food type, rating or -- if you find that your tastes run consistently parallel to one particular critic -- by author.
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