Fire vs. water
Last September I ran a photo here of two dueling signs on Indian Hill Boulevard on Claremont: a business named Colonics, and an adjacent business named A Fire Within.
An update: A Fire Within, which was a pottery studio, has closed. In this case of fire vs. water, water seems to have triumphed.

A journalist for more than two decades, David Allen has been writing a column for the 

Water typically triumphs over fire...eventually.
[Yes, I'm afraid this was inevitable. -- DA]