Not food, not bombs
Located across Yale Avenue from each other in the Village are two new stores that sound like they sell healthy food, but actually sell clothing. Even in a recession, the Yuppification of Claremont continues.
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A journalist for more than two decades, David Allen has been writing a column for the Daily Bulletin since 1997 and blogging since 2007.He lives in Claremont.
E-mail David here or read columns here.
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It's probably more likely the GenXification...
As inappropriately named as they may be, and while you lament "The Yuppification," thank God it isn't yet another hair salon (there are plenty in Claremont) or a check cashing/dollar store/crappy chinese takeout/smoke shop/amigo store that seem to overpopulate Ontario/Montclair/Chino/Fontana.
Yuppification is a long-standing process in Claremont. I know of a family in the '60s that referred to their kids being grounded as being "campused." I think the yupp-odometer has probably turned over several times by now.
But you really can't have too many faux unicorns.
Well, the original in this part of town has to be Fresh Peaches...custom swimwear for all occasions, and I'm not even on their payroll!
The signs on the windows made me hungry so I went out to get something to eat. I bought a winter jacket instead.
And it's all your fault. ;(
[I hope your new jacket is fresh, leafy and with no added sugar. -- DA]