Kogi BBQ truck visits Pomona

By David Allen on March 2, 2010 5:32 AM | Permalink | Comments (2) |

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The cult food favorite Kogi BBQ sent one of its trucks to Pomona and Diamond Bar on Saturday night and Twitter followers were there for its fusion of Korean and Mexican foods. A friend from L.A. advised me to get there an hour early, which I did, but then the problem became figuring out exactly where at Valley and Temple the truck was going to park. Hmmm...the minimall? the business park? the Cal Poly residence hall? the muddy field? or just on the street?

I shuttled back and forth between the residence halls (SW corner) and minimall (NE corner), finding nothing. Just as I was returning to the minimall to eat at the curry place, I saw a line at the business park. Success!

I waited in line 45 minutes, then another 15 minutes for the food itself, but the short rib taco, the spicy pork taco, the kimchi quesadilla and the tres leches chocolate cake (see menu and pictures here) were worth the inconvenience. At least once.

2 Comments

Bob House said:

Kogi trucking is clearly a young person's game -- I'm not waiting in line and am probably in bed when the truck pulls up. But, the food looked and sounded great on their website. I was very impressed with their website (great descriptions and photos) + Twitter marketing strategy. This is one "roach coach" that is doing a better job of promoting their business than the vast majority of "real" restaurants.

Unfortunately, here on the frontier in Arizona, food trucks are strictly old school: bad coffee and Wonder Bread sandwiches lovingly placed in plastic packages in a factory a week or so before they get to the truck.

[Their strategy has been startlingly successful so far. Waiting in line isn't for everyone. I was willing to try it once. The food was so good, though, I might do it again. I had my food by 8:25 p.m., by the way. -- DA]

March 2, 2010 10:52 AM

Friend in L.A. said:

glad you liked it.

March 2, 2010 11:42 AM