Urge the Claremonter of your choice to head on in

51196-headexam 002.jpg

This sign has been stopping people in their tracks at Yale and Second in the Claremont Village in recent weeks. I saw a chuckling passerby take a photo of it on a recent afternoon and decided to take one myself. It’s outside the Diamond Center and the fine print refers to the store’s policy of a free evaluation of the head of any diamond ring.

* Owner Ray Lantz emailed to say: “It’s amazing how many people comment on, photograph or walk in because of the sign. We never thought bringing attention to jewelry maintenance would be so fun.”

Facebook Twitter Pinterest Plusone Linkedin Digg Reddit Stumbleupon Tumblr Email
  • Bob House

    Damn. I made appointments for several friends and family members before I realized it was a jewelry store.

    ["The jeweler will see you now." -- DA]