Urge the Claremonter of your choice to head on in

This sign has been stopping people in their tracks at Yale and Second in the Claremont Village in recent weeks. I saw a chuckling passerby take a photo of it on a recent afternoon and decided to take one myself. It's outside the Diamond Center and the fine print refers to the store's policy of a free evaluation of the head of any diamond ring.

* Owner Ray Lantz emailed to say: "It's amazing how many people comment on, photograph or walk in because of the sign. We never thought bringing attention to jewelry maintenance would be so fun."