Grove Theatre’s Pal Club


For many of us, Saturday matinees were a staple of childhood. At Upland’s Grove Theatre, the ritual was formalized in the 1960s as the Pal Club. Kids got a membership card that would be stamped on the reverse on each visit.

Mike Guerin found his card a while back while cleaning his garage. What an artifact! He’s like the Indiana Jones of Upland. We blurred his address and birthdate as a favor. The photos are presented as thumbnails; click on them for a larger, readable view.

“I remember standing in line on 3rd Avenue queued up for quite a while for some of the more popular movies,” Guerin says. “The Beach Party films were all Pal Club movies and I remember enjoying them. [Manager] Gene Harvey would indeed come on stage and introduce each film.

“Attendance was of course contingent on my having completed my homework, which also included occasionally writing ‘I will not talk in class’ 100 times.”

According to the card (as best I can read it): “In accepting Pals Membership, I promise to conduct myself in an orderly manner and to observe the Grove Theatre Rules.” According to the reverse, to every fourth movie you would be admitted free, and on your birthday “you and Mom & Dad or a pal” would also get in free.

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