Mod! Tate Motors

jan 14 009

Tate Cadillac, at Holt and Reservoir in Pomona, was built in 1957. Architects were Arthur Lawrence Millier and Ted Criley Jr. “The glass rotunda on the corner displayed new cars,” writes Alan Hess in “Googie Redux,” where Tate Motors was one of 10 notable Pomona Valley midcentury landmarks listed.

More expansively, Charles Phoenix writes in his “Cruising the Pomona Valley 1930 Thru 1970″:

“Round and ‘floating’ just above the ground, this futuristic two-story floor to ceiling glass showroom was the ultimate space age Cadillac and Pontiac display case. Ultramodern in shape and style, the high fashion look was completed by a towering sign, state-of-the-art service department and a sidewalk garden of clustered exotics planted in a bed of gravel. Inside, four flying saucer-like hanging fixtures each 12 feet across provided dramatic lighting and added to the out-of-this-world look. In 1985, the agency moved to Claremont.”

After years of disuse and broken windows, an outlet store, Santa Fe Outlets, replaced the glass and moved in circa 2006. They’ve kept the building up well. A video commercial shows some of the vast array of merchandise. No cars, though.

Facebook Twitter Pinterest Plusone Linkedin Digg Reddit Stumbleupon Tumblr Email