Coates Cyclery closed in February, an end to a shop that began in downtown Pomona in 1934 and moved to 760 Foothill Blvd., just west of Towne Avenue, in 1965. There was talk that a bike shop would take over the storefront, but that was not to be. A pet hotel has moved in and altered the sign, formerly neon, while retaining its basic structure.
Reader Dwight Seibert was there to take photos for posterity, as seen above and below.
Was the old one a landmark sign? It’s in Charles Phoenix’s “Cruising the Pomona Valley” guidebook, which called it “one of the last classic neon signs on Foothill Boulevard.”
But the Museum of Neon Art’s executive director, Kim Koga, told me on my recent visit that she didn’t find the sign visually interesting enough for the museum. Context is everything.
Below is a closer view posted by Grace Verhoeven on the Eye on Pomona Facebook page.