Riding herd in Montclair

Circa 1968, two 15-year-old pals in Montclair decided to play a little prank involving the Montclair Drive-In Dairy on San Bernardino Road and Central Avenue. They’d long admired the galloping cow figure on the sign. So one night Carl climbed up the pole sign and atop the cow, holding onto the horns like handlebars, while Bill Marino took a photo.

Marino, now 64, shared the photo with me recently when we met to talk about Debbie Reynolds’ appearance in 1970 at Montclair Plaza. I snapped a photo of his photo and he told me the story.

Carl’s “ride” on the cow didn’t last long.

“The neck went ‘chkkk.’ I said, ‘You better get down, Carl,'” Marino said. Carl did. And that was the last time they horsed around with the Montclair Dairy cow. (The cow and dairy, alas, were long ago put out to pasture.)

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