One of the silliest business signs in the Inland Valley is for Mr. Milk Bottle, an anthropomorphic container of milk outside a convenience store at 1533 Indian Hill Blvd. in Pomona.
The view above is looking south. That side is in decent shape, although the B is missing and the neon is long gone, just as it was when Charles Phoenix photographed it for his 1999 book “Cruising the Pomona Valley.” The paint was peeling like a bad sunburn when Phoenix visited, which is no longer the case.
“With bow tie, top hat and cane, this neon sign is dressed to a ‘T,'” Phoenix wrote, dating the business to “early 1960s.”
As the Waymarking site, which has a page on the sign, observes: “Mr. Milk Bottle advertises for a dairy/convenience store in Pomona, California. He holds a cane in one hand that is pointed at the store, and with his other hand he doffs his top hat to passersby.” I like a polite, friendly sign.
The other side of the sign is in worse shape, with almost every letter gone.
I was scrolling through microfilm of the Claremont Courier last spring when I spotted a Nov. 20, 1961 ad for the business, reproduced below. Mr. Milkbottle (ugh, I hate it as one word) seemed to specialize in milk, cream, half and half, butter, sour cream, cottage cheese, ice cream and a few non-dairy items like bread, fruit punch and frozen pies (the better to go with ice cream). Click on the image for a larger view if desired.
Any former or current customers want to share a comment or memory?