Yeast N’ Flour Pizza, 231 N. Euclid Ave. (at C), Ontario
I’d seen the sign on this downtown Ontario storefront for weeks and puzzled over the name, which was probably not tested with a focus group. Evidently the crust is made with nothing but yeast, flour and water. But I was curious about the place, downtown being light on restaurants. After my movie night at the library one evening, two friends suggested we try it out. One had been there twice and liked it.
Yeast N’ Flour is a fast-fired pizzeria, but not a chain. They also have wings, subs and a couple of salads. Of course we went for the individual pizzas ($8.19). You can choose your crust (original, gluten-free), sauce (red, spicy red, white) and cheese (mozzarella, gorgonzola, parmesan, ovalini), and then can choose from an array of toppings.
Employees all dress in referee-type uniforms. They make the pizza in front of you and then shove it in a gas oven. You pay and they bring it to your table in about five minutes.
The interior has high ceilings and an industrial chic look. There are a few TVs, but not a lot. The walls are otherwise bare and the atmosphere doesn’t quite match the referee look.
The pizza was very good. The crust was particularly fine, with a crispness and char that you get at real pizzerias but rarely at fast-fired places. I’m surprised myself to say that I liked this pizza better than Blaze and Pieology. I ate half and took the rest home.
The other newcomer liked his pie. He thought the interior was too stark and said the menu board is placed too high on the wall for comfort. The veteran said she’s glad to see a pizzeria downtown. She’s had the white sauce, which she said was ranch-y, and the spicy red, which is garlicky.
One further burst of nit-picking: the spelling. The menu has “gorgonzalo,” “oergano” and “pepperonie,” A promotional card at the register gave the location as “downtwon” Ontario. It wasn’t until writing this that I noticed my receipt, on which I’d scribbled notes, spells the restaurant as “Yeast N’ Falour.” I don’t know if this is inattention or a language difficulty, but it’s the sort of thing that erodes confidence that a business knows what it’s doing.
Which is too bad, because the pizza was good, and I intend to return. But I also intend to pronounce the name among friends as “fuh-lure.”