San Bernardino gets fresh & easy

33046-fresh and easy SB 001-thumb-500x281-33025.png

Sorry, Loma Linda.

Tough luck, Rialto.

We know you have been waiting a very long time for your fresh & easy stores to open. You have our sympathy.

However, I’m glad since the San Bernardino fresh & easy opened Wednesday morning at 10 a.m. Whoo-hoo!

Tucked away in the back corner of a strip mall at the southeast corner of Highland and Del Rosa avenues, the new grocery store grew out of a space that used to be a Chinese restaurant, among other things.

33048-fresh and easy SB 003-thumb-250x80-33027.png
33294-fresh and easy SB 002-thumb-288x75-33026.png

And judging from the extraordinarily long line of customers waiting for
the grand opening, I wasn’t the only one eagerly looking forward to
fresh & easy coming to town.

33296-fresh and easy SB 005-thumb-250x161-33029.png

Just prior to the 10 a.m. opening, the store’s manager presented a $1,000 check to the chosen charity, CSUSB’s Upward Bound program, which helps high school students from low-income families continue their education after high school.

After that, came the ribbon-cutting ceremony with 2nd Ward councilman Dennis Baxter.

33057-fresh and easy SB 006-thumb-125x93-33030.png
33058-fresh and easy SB 007-thumb-125x93-33031.png

Then, the floodgates, er, sliding doors, were opened and customers started streaming in.

And streaming.

33064-fresh and easy SB 008-thumb-250x279-33032.png

And streaming.

For about a half hour. Seriously.

Once everyone was in the store, things got a little, shall we say, congested?
I know, 100-plus people in a 10,000 square-foot store doesn’t sound like much.
Until you actually experience it.
Things were fine until the first wave of shoppers decided it was time to check out and head home.
Eventually, the checkout line snaked around the corner from the registers, down one shopping aisle and returning back through another before heading toward the back of the store.
For a brief moment, confusion reigned. A few customers grumbled, but hey, what do you expect?
33066-fresh and easy SB 013-thumb-250x273-33039.png

Compared to this, the line during the Rancho Cucamonga opening was a cake walk.

Luckily, the fresh & easy folks were prepared. Every register was open and staffed.

I held onto my green basket and waited in line.
From near the back of the store, down the aisle toward the baked goods, and back again toward the front of the store, turned the corner and…hey, there’s the registers!
Total time? Less than ten minutes.
Heck, I’ve waited longer than that at other stores when I was the third person in line.
Compared to those lines, this was a cake walk.

33070-fresh and easy SB 010-thumb-260x193-33036.png
33068-fresh and easy SB 009-thumb-260x195-33034.png

33072-fresh and easy SB 011-thumb-260x195-33037.png
33074-fresh and easy SB 012-thumb-260x202-33038.png

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>