File under: What were they thinking?

Dear Taco Bell:

We were willing to forgive you for the red shell on your Volcano taco. It was initially kind of amusing.

But this time you’ve gone too far.


A black taco shell for your Black Jack taco?

That doesn’t even make any sense.

It’s not appetizing. Unless you’re a 12-year-old.

Or is that your target audience?

We have enough artificial food additives entering our bodies without having to worry about god-knows-what is in that burnt-looking taco shell.

Did you do any kind of market research beforehand? Did you get responses like “Ew!” or “Ick!” or “Blecch!”?

We have just three words for you: Please. Stop. Now.

Sincerely, Dine 909

P.S. We think The Onion hit the nail on the head with this “news” segment (thanks to reader Jeremiah for reminding us of this):

Taco Bell’s New Green Menu Takes No Ingredients From Nature