File under: What were they thinking?

Dear Taco Bell:

We were willing to forgive you for the red shell on your Volcano taco. It was initially kind of amusing.

But this time you’ve gone too far.


A black taco shell for your Black Jack taco?

That doesn’t even make any sense.

It’s not appetizing. Unless you’re a 12-year-old.

Or is that your target audience?

We have enough artificial food additives entering our bodies without having to worry about god-knows-what is in that burnt-looking taco shell.

Did you do any kind of market research beforehand? Did you get responses like “Ew!” or “Ick!” or “Blecch!”?

We have just three words for you: Please. Stop. Now.

Sincerely, Dine 909

P.S. We think The Onion hit the nail on the head with this “news” segment (thanks to reader Jeremiah for reminding us of this):

Taco Bell’s New Green Menu Takes No Ingredients From Nature

  • black dude

    It’s “Ick” to you just because it’s black? Wow! You and your white friends don’t look beyond the outside color, do you? Have you actually tasted it before you judge?

  • John Plessel

    “Black dude”:

    Black is beautiful black beans, blackberries, Black Mission figs, black olives, black garlic, black pepper, black coffee, black tea, black sesame seeds, even.

    An artificially-black taco? Not so much.

    We are talking about a taco, right?

  • Health nut

    I’m pretty sure this would still be an issue if the taco was pink. The point is…a chemically colored taco shell is disgusting. Black dude…why pull the race card?