Surprise! Rialto fresh & easy opening tomorrow

Usually when fresh & easy opens a store, they send out a press release about it.

Their stores are eagerly anticipated. People want to know when they’re opening.

Earlier today, fresh & easy sent out a Twitter message: So excited about our 3 store openings tomorrow! Northridge, CA, Ventura, CA & Phoenix, AZ (on Ray & 48th)

Then, just moments ago, another Twitter message: CORRECTION: 4 stores opening tomorrow! For all store grand opening event info http://bit.ly/dAKOdR stop by say hello, pick up some treats!

So, I looked. The store they left out was Rialto! Oops!

Um…thanks a lot, fresh & easy.

Makes sense, though, since the store looked fully stocked when I looked in the window Saturday night.

The Rialto fresh & easy is at 2015 N. Riverside Ave., just north of SR-210. The grand opening is planned between 9:30 and 10 a.m.

A second Rialto store is planned at Foothill Boulevard and Cedar Avenue.

As usual, there’s no mention of an opening date for the Loma Linda store, nor the Calimesa store, nor the third Moreno Valley store (Frederick Street and Cottonwood Avenue).

I guess we just wait and see.

And perhaps a little bird will tell us.

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