Baskin-Robbins turns 65, kicks French Vanilla to the curb

Baskin-Robbins is celebrating its 65th anniversary by “retiring” five flavors, including French Vanilla, one of the first flavors launched by Burt Baskin and Irv Robbins way back in 1945.

Wow.

The four other flavors being sent to the “deep freeze” are:

  • Caramel Praline Cheesecake, from 1970
  • Campfire S’mores, from 1975
  • Apple Pie a La Mode, from 1976
  • Superfudge Truffle, from 2007

The retiring flavors are available while supplies last.

Obviously, it’s the announcement that French Vanilla is being retired that is giving some people conniptions.

There’s even a Facebook page dedicated to “saving” French Vanilla from being retired.

But really, when was the last time you went into Baskin-Robbins and ordered French Vanilla? I don’t even remember seeing it at my local store in…forever.

I think most people (like myself) order the flavors that are loaded with goodies: Jamoca Almond Fudge, Peanut Butter ‘n Chocolate, Baseball Nut, and so on.

Personally, I’m more upset that they’re getting rid of Superfudge Truffle. It’s one of my favorites.

How do you feel about it? Feel free to comment below.

You can read the original press release here.

Update: Rancho Cucamonga city reporter/Dine 909 contributor Wendy Leung has written about the French Vanilla kerfuffle. Click here to read her article.

2 thoughts on “Baskin-Robbins turns 65, kicks French Vanilla to the curb

  1. “I think most people (like myself) order the flavors that are loaded with goodies: Jamoca Almond Fudge, Peanut Butter ‘n Chocolate, Baseball Nut, and so on.”

    or, most people avoid Baskin Robbins althogether and eat Skinny Cow ice cream treats in the comfort of their own home. :)

  2. Dean:

    Well, yeah, there’s that.

    Actually, I think the Skinny Cow ice cream sandwiches are delicious. All things in moderation, though, even Skinny Cow.

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