Scary processed food costume = $2 burrito
However, instead of inviting customers to dress as menu items, the theme this year is "The Horrors of Processed Food."
Show up after 6 p.m. on Halloween to any Chipotle dressed as a horrifying processed food product (Cheese Whiz, anyone?) and get a burrito, bowl, salad or order of tacos for only $2.
Your purchase will benefit Jamie Oliver's Food Revolution, a non-profit campaign with the goal of educating people about the importance of eating unprocessed food made with simple, fresh ingredients.
Chipotle will donate up to $1,000,000 to the campaign.
As a bonus, you can enter their online costume contest, where you could win $2,500, $1,000 or a burrito party for 20.
To enter, take a picture of yourself in your processed food costume inside or in front of a Chipotle restaurant on Halloween and submit it online to www.chipotle.com/boorito on or before November 8.
I'll give you a suggestion, but you gotta split the money with me if you win: The Blackjack Taco. Now that's something scary indeed.
Update: Chipotle will be donating $1,000,000 to Jamie Oliver's Food Revolution, according to this tweet.



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