Taco Bell goes highbrow, offers BOGO

Taco Bell, known lately for its lowbrow items such as the Doritos Locos Tacos, has gone highbrow.

Today (July 5), the fast food chain launched its new “Cantina Bell” menu of fresh-Mex bowls and burritos.

The menu additions appear to be an attempt to take a bite out of sales from rivals Chipotle Mexican Grill and Qdoba Mexican Grill.

The new entres sell for under $5, less than comparable items at either Chipotle or Qdoba.

Taco Bell is promoting the new entres with a buy-one-get-one-free coupon, valid today through Saturday (July 7). The coupon can be found on the chain’s Facebook page.

Taco Bell locations can be found throughout the Inland Empire.