The future of fresh & easy is in doubt after its parent company, Tesco, announced it’s conducting a strategic review of the struggling neighborhood market.
The company also announced the departure of fresh & easy CEO Tim Mason, who had been with Tesco for 30 years.
It’s not good news, especially since we’re fans of fresh & easy, and one of the early highlights of this blog was to be invited to the first anniversary (and 100th store opening) of the chain.
We even met Tim Mason, who we had to convince that we were one of the “good guys.”
It’s been money-losing proposition for Tesco, which has invested £1 billion ($1.6 billion) in the chain, which hasn’t made Tesco’s shareholders very happy.
The future of fresh & easy remains to be seen, but we’d hate to see it leave our neighborhood.