Since 2001, Panera Bread has been rolling out its cherry vanilla Pink Ribbon bagel in October in support of Breast Cancer Awareness Month.
Panera donates 10¢ of every Pink Ribbon bagel sold to breast cancer charities.
However, on Friday (October 18), greater Los Angeles area locations (Inland Empire included) will be donating 100% of Pink Ribbon bagel sales to the Dr. Susan Love Research Foundation in support of its mission to achieve a future without breast cancer by focusing on prevention and finding the cause.
Head over the jump for a quick video of the campaign’s founder, Panera franchisee and cancer survivor Sue Stees, on the occasion of the campaign’s 10th anniversary in 2011.
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