Jack in the Box goes hipster — and virtual — for new burger

Jack in the Box has gone hipster — and virtual — for its new burger.

On Monday, the San Diego-based chain debuted its newest creation after teasing with a 360-degree virtual-reality video (seen above) set in a brewpub, complete with surly patrons, flirty girls and a handlebar-mustachioed, black-rimmed glasses-wearing Jack.

Jack’s Brewhouse Bacon Burger starts with a burger patty topped with grilled onions, hickory smoked bacon, a Porter Ale cheese sauce, sliced tomatoes and lettuce. It also includes a creamy pub sauce spread on both sides of a toasted potato bun.

The new burger is available now at participating locations.