Dodgers have new advertising agency, “New Blue.”

Dodgers schedule

The Dodgers made an important transaction this week that mostly flew under the radar, naming Walton Isaacson its Advertising/Marketing Agency of record.

Three things to know about Walton Isaacson:

• Magic Johnson was one of its founding partners.
• The firm is responsible for some fairly diverse, high-profile advertising campaigns, including commercials like this one for One.org and this one for Lexus.
• They’re probably responsible for the slogan you’ll find on this year’s pocket schedule above (h/t @imyourzero31), among other team-branded items.

“A Whole New Blue” sounds like the title of a jazz album (I’m thinking of a “Verve Remixed” treatment of “Kind of Blue”), but internally a means of distancing the team and its owners from the McCourt era.

What say you: Yea or nay?

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This entry was posted in JP on the Dodgers, Media by J.P. Hoornstra. Bookmark the permalink.

About J.P. Hoornstra

J.P. Hoornstra covers the Dodgers, Angels and Major League Baseball for the Los Angeles Daily News, Long Beach Press-Telegram, Torrance Daily Breeze, San Gabriel Valley Tribune, Pasadena Star-News, San Bernardino Sun, Inland Valley Daily Bulletin, Whittier Daily News and Redlands Daily Facts. Before taking the beat in 2012, J.P. covered the NHL for four years. UCLA gave him a degree once upon a time; when he graduated on schedule, he missed getting Arnold Schwarzenegger's autograph on his diploma by five months.