That’s so 2012.
Starting today, fans can visit DodgersRewards.com to use their social media posts – on Twitter, Facebook and Instagram – to earn points toward prizes. Rewards include week- or month-long subscriptions to MLB.TV, discounts on Dodgers gear at MLB.com and a lot better stuff through the online Promotions contest.
The Dodgers say it’s the first program of its kind in MLB, but it’s not new to sports. The Baltimore Ravens, Indianapolis Colts, Detroit Pistons, Detroit Lions and Chicago Blackhawks all launched similar initiatives over the past year.
The SocialFanRewards.com portal (which the Dodgers use) has a long list of clients including the Jacksonville Jaguars (“Social League”), Big XII Conference (“Big Rewards”), and the Horizon League’s most technologically advanced member school, the University of Wisconsin-Green Bay (“Phoenix Phanatics”).
“We are creating an interactive rewards portal for all things Dodgers,” Executive Vice President and Chief Marketing Officer Lon Rosen said in a statement. “Being a sports fan is about passion and competition, and we believe through this platform we are entering the next phase of fan loyalty with the ultimate goal of rewarding our fans for their support.”
According to the “FAQ” section of the site, “The program will continue forever! Well maybe not forever but the ideas it’s not a temporary program that ends anytime soon, just like your support.”