I got an email from MLB yesterday containing some interesting metrics: Home attendance at Dodger Stadium is up 10 percent through Sept. 11, compared to the same point last year. Ratings on Prime Ticket were up 42 percent (through Sept. 9) while merchandise sales (via MLB.com through Sept. 11) were up 50 percent. Only the Orioles, Astros, A’s and Pirates have seen a greater jump in merch sales.
The Dodgers’ average attendance (currently 45,771) is the highest in MLB. They appear headed for the biggest total attendance for any MLB club since the New York Yankees in 2010 (3.77 million) and the best for the Dodgers since 2009.
Which of these numbers surprised team president Stan Kasten the most?
The Dodgers’ average road attendance of 35,622 is the highest in the majors. “It says something about the Dodger brand,” Kasten told me Wednesday.
It probably says something about the Dodgers’ star power and the accompanying media exposure, too. Having Yasiel Puig, Hanley Ramirez, Clayton Kershaw and Zack Greinke on your roster helps win and helps sell tickets. Kasten prefers to credit the brand; that’s a point for debate. So too are the Dodgers’ actual home attendance numbers — it’s been said that those figures are inflated by 5,000 to 15,000 on a given night — but the Dodgers’ league-leading road attendance indicates the average fan believes this is a team worth seeing in person.
Some bullet points for Friday the 13th: