A series of changes are in store for Dodger Stadium, each designed to improve traffic flow into the park on game days.
The most significant change will see a return to $15 fees for parking passes purchased at the stadium entrance. To pay $10, fans will need to buy their parking pass in advance and present their receipt — either printed or on a smartphone — when they approach the gate.
“There’s not much we can do about the traffic on the 110. There’s not much we can do about the traffic on Sunset (Blvd.), and those are our two main access roads,” team president Stan Kasten said. “The main bottleneck we have is transaction time at the gate.”
Lon Rosen, the Dodgers’ chief marketing officer, said that fans who pay at the gate typically spend 45 seconds or more completing the transaction. By presenting and scanning a prepaid parking pass, the transaction time is greatly reduced. Kasten and Rosen hope this will diminish the traffic backup that infuriates fans trying to enter the stadium in the hours leading up to the game.
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