Daily Distractions: Caving to the #whiff, like the rest of MLB

There’s an episode of The Simpsons in which Krusty the Clown agreed to give away a free Krusty Burger if the United States won gold at certain events in the 1984 Olympics. When the Soviet Union boycotted the Games, Krusty stood to lose $44 million.

For some reason I was reminded of this episode when this came through my Twitter feed this morning:

CJ Wilson ad

Angels pitcher C.J. Wilson is a pitchman for Head & Shoulders’ hashtag-friendly “Season of the Whiff”.

You see, Procter & Gamble is donating $1 to the Reviving Baseball in Inner Cities (RBI) campaign every time a Major League Baseball player strikes out this season. To raise awareness of its Head & Shoulders shampoo brand, P&G is encouraging fans to tweet the hashtag #whiff along with the hashtag of your favorite team.

According to AdAge.com, Head & Shoulders spent $60 million in measured media last year, so MLB’s record strikeout rate probably won’t leave the company’s executives pulling their hair out like Krusty. Which is good, since bald shampoo executives can’t exactly offer a ringing endorsement of their product.

I’ll be here all week.
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