Daily Distractions: Caving to the #whiff, like the rest of MLB

There’s an episode of The Simpsons in which Krusty the Clown agreed to give away a free Krusty Burger if the United States won gold at certain events in the 1984 Olympics. When the Soviet Union boycotted the Games, Krusty stood to lose $44 million.

For some reason I was reminded of this episode when this came through my Twitter feed this morning:

CJ Wilson ad

Angels pitcher C.J. Wilson is a pitchman for Head & Shoulders’ hashtag-friendly “Season of the Whiff”.

You see, Procter & Gamble is donating $1 to the Reviving Baseball in Inner Cities (RBI) campaign every time a Major League Baseball player strikes out this season. To raise awareness of its Head & Shoulders shampoo brand, P&G is encouraging fans to tweet the hashtag #whiff along with the hashtag of your favorite team.

According to AdAge.com, Head & Shoulders spent $60 million in measured media last year, so MLB’s record strikeout rate probably won’t leave the company’s executives pulling their hair out like Krusty. Which is good, since bald shampoo executives can’t exactly offer a ringing endorsement of their product.

I’ll be here all week.
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Daily Distractions: Dodgers sign Mark Lowe; Hanley Ramirez hurt (briefly); NL West rumblings.

Mark Lowe

Mark Lowe is, in many ways, a typical spring training reclamation project. The 29-year-old’s fastball was once clocked at 101 mph, but now sits in the low 90s. He is a veteran of parts of seven major-league seasons and two surgeries: Elbow microfracture (2006) and back microdisectomy (2010). He’s also a Type 1 diabetic.

Now, Lowe is the newest Dodger courtesy of a minor-league contract with an invitation to spring training. ESPN’s Jerry Crasnick first reported the deal, which would pay $1.5 million in base salary if Lowe makes the team.

Unlike most reclamation projects, Lowe was pitching effectively at the major-league level last season. He allowed only eight runs in his first 31 appearances for the Rangers but faded in September, allowing earned runs in four of five appearances (18.90 ERA). He was sidelined for six weeks at midseason with a strained intercostal muscle in his ribcage after throwing a career-high three innings in one game.

The right-hander is not a complete longshot to make the team, but he’ll have to prove he belongs in a crowded Dodgers bullpen. More on that later.

Some links to send you into the weekend:

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