The Phoenix Coyotes’ training camp media guide features an interesting slogan/logo on its front page: “WE PLAY FOR YOU,” with an outline of the state of Arizona in the background. Here’s what it looks like: http://coyotes.nhl.tv/team/console.jsp?id=45908

The guess here is that the slogan/logo (slogo?) was intended to allay fears that the franchise could move to Canada. But with the battle for ownership (and possible relocation) still in court, the better slogan might be: “WE PLAY FOR WHOEVER THE JUDGE TELLS US TO PLAY FOR.”