We play for who?
The Phoenix Coyotes' training camp media guide features an interesting slogan/logo on its front page: "WE PLAY FOR YOU," with an outline of the state of Arizona in the background. Here's what it looks like: http://coyotes.nhl.tv/team/console.jsp?id=45908
The guess here is that the slogan/logo (slogo?) was intended to allay fears that the franchise could move to Canada. But with the battle for ownership (and possible relocation) still in court, the better slogan might be: "WE PLAY FOR WHOEVER THE JUDGE TELLS US TO PLAY FOR."

J.P. Hoornstra has been covering the Anaheim Ducks since 2007. Eight months after the University of Wisconsin won its third NCAA hockey championship, he was born in a frigid Madison winter. He betrayed his blue-blooded beginnings by graduating from UCLA in 2003, and welcomes any and all dialogue on the finer points of hockey.


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