Ducks change individual ticket pricing strategy.

The Ducks announced a pair of changes to their individual ticket pricing strategy Monday that will reduce the cost of 88 percent of the team’s ticket inventory when purchased online.

The first change is something the team calls “all-in pricing” for tickets purchased through anaheimducks.com or ticketmaster.com. Surcharges such as “delivery fees” and “processing fees” will be folded into the listed price of the ticket. For example, the cheapest seat at Honda Center — listed at $25 — will come with a checkout cost of $25.

The second change is the addition of four new pricing tiers. Tickets costing $41.50 last year are now priced at $25, $27, $32 and $36.

In sum, the online option is now the cheaper option for buying individual tickets. A team spokesperson said that the majority of fans already purchase tickets online rather than at the box office.

Individual game tickets go on sale at 10 a.m. on Aug. 27. None of the changes will affect the cost of season tickets.

This entry was posted in Anaheim Ducks/NHL by J.P. Hoornstra. Bookmark the permalink.

About J.P. Hoornstra

J.P. Hoornstra covers the Dodgers, Angels and Major League Baseball for the Los Angeles Daily News, Long Beach Press-Telegram, Torrance Daily Breeze, San Gabriel Valley Tribune, Pasadena Star-News, San Bernardino Sun, Inland Valley Daily Bulletin, Whittier Daily News and Redlands Daily Facts. Before taking the beat in 2012, J.P. covered the NHL for four years. UCLA gave him a degree once upon a time; when he graduated on schedule, he missed getting Arnold Schwarzenegger's autograph on his diploma by five months.

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