I will now not so confidently give you my ID

Gazzette: “Richard Todd Davis, CEO of LifeLock Inc., was so confident in his company’s ability to protect his identity that he publicly revealed his Social Security number: 457-55-5462.
But according to a new class-action lawsuit filed last week in Jackson County, LifeLock’s identity theft protection services were so inept that Davis’ personal information was stolen”
-Oops. And apparently his company executives had issues as well. I guess I’ll just keep using the shredder and credit reports. The company is now in damage control to counter negative press. Business editor Kevin Smith received the e-mail on the jump.

“Hi Kevin,

LifeLock, a proactive identity theft protection service, aims to
protect members’ identities and promises to guarantee your good name. But
recently, lawsuits filed against the company allege that the company’s
claims are deceptive and that its services may actually not do what
It is even alleged that LifeLock CEO, Todd Davis’ identity was stolen
while he was a customer and is, upon information and belief, presently
being misappropriated by at least 20 identity thieves. The truth is
though that his financial information has only been compromised once
and the LifeLock system has shut out more than 100 other attempts.

Todd is speaking out to share his side of the story as well as the
current controversy being stirred up in court. Would you be interested
in sitting down and hearing Todd’s side of the story?

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