District seeking more alternative funding
Author: Neil Nisperos , Staff Writer
CHINO - With Chino Valley Unified expecting state cuts to education, it is busy looking to boost revenue by looking outside of the box.
This has meant the recent consideration of a variety of alternative revenue sources, which includes the possibility of lucrative advertising partnerships with companies looking to sell their product and the potential for corporate sponsorships.
John Lynde, school district revenue committee chairman, recently presented a host of these options to the school board.
"One of the reasons we're doing the (alternative revenue) presentations is to make everyone aware of the budget situation, not only in reducing our programs and staff, but raising revenue (in) an attempt to enlist everyone in the campaign," said John Lynde, school district director of media services and chairman of the district Revenue Committee.
In recent months, the district has cut about $33 million from its budget.
Meanwhile, it is engaged in debate over how it should solicit advertisers to market products at school sites, stadiums and athletic equipment.
Among the places product advertising could be found at district schools are lunch-tray liners, floor mats, educational materials, assembly programs and stadium banners as well as on the side of school walls and buses, officials said.
Board member Michael Calta expressed reservation over the exposure of advertising material to children in the classroom.
"I don't want to target the kids," he said. "It doesn't make any sense. They're not the ones the advertisers want. They can see it outside the fence. They don't need to see it in the classroom, which to me is a sacred place."
Lynde said the committee will take the board's concerns into consideration before they present a follow-up report at the next board meeting.
"A couple of the board members had preferred not to target students, but to aim advertising campaigns at parents, and that's something we can take into account," he said.
Lynde said the committee is unsure of exactly how much money could be raised for the cash-strapped district.
"Hopefully, it will be beyond our wildest expectations," he said.
Chino Valley Unified Superintendent Wayne Joseph said he believes there are more "dark days" ahead when it comes to the budget.
"It is incumbent on us to look for other streams of revenue," Joseph said.
Other alternative revenue source ideas include:
The solicitation of financial sponsorships for students, schools and programs.
Solicitation of donations from the public.
Corporate naming opportunities for district buildings or school programs.
The rental use of district facilities for the purposes of law enforcement training, film and television productions, youth sports organizations and use by community or career colleges.
neil . nisperos @inlandnewspapers.com
(909) 483-9356
This has meant the recent consideration of a variety of alternative revenue sources, which includes the possibility of lucrative advertising partnerships with companies looking to sell their product and the potential for corporate sponsorships.
John Lynde, school district revenue committee chairman, recently presented a host of these options to the school board.
"One of the reasons we're doing the (alternative revenue) presentations is to make everyone aware of the budget situation, not only in reducing our programs and staff, but raising revenue (in) an attempt to enlist everyone in the campaign," said John Lynde, school district director of media services and chairman of the district Revenue Committee.
In recent months, the district has cut about $33 million from its budget.
Meanwhile, it is engaged in debate over how it should solicit advertisers to market products at school sites, stadiums and athletic equipment.
Among the places product advertising could be found at district schools are lunch-tray liners, floor mats, educational materials, assembly programs and stadium banners as well as on the side of school walls and buses, officials said.
Board member Michael Calta expressed reservation over the exposure of advertising material to children in the classroom.
"I don't want to target the kids," he said. "It doesn't make any sense. They're not the ones the advertisers want. They can see it outside the fence. They don't need to see it in the classroom, which to me is a sacred place."
Lynde said the committee will take the board's concerns into consideration before they present a follow-up report at the next board meeting.
"A couple of the board members had preferred not to target students, but to aim advertising campaigns at parents, and that's something we can take into account," he said.
Lynde said the committee is unsure of exactly how much money could be raised for the cash-strapped district.
"Hopefully, it will be beyond our wildest expectations," he said.
Chino Valley Unified Superintendent Wayne Joseph said he believes there are more "dark days" ahead when it comes to the budget.
"It is incumbent on us to look for other streams of revenue," Joseph said.
Other alternative revenue source ideas include:
The solicitation of financial sponsorships for students, schools and programs.
Solicitation of donations from the public.
Corporate naming opportunities for district buildings or school programs.
The rental use of district facilities for the purposes of law enforcement training, film and television productions, youth sports organizations and use by community or career colleges.
neil . nisperos @inlandnewspapers.com
(909) 483-9356
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