I had a nice dark roast at Coffee Bean

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We were at the Third Street Promenade on Saturday and found ourselves at Coffee Bean and Tea Leaf.

Now there's a place that always has dark roast brewing ... and never mind that the average Coffee Bean light roast is way better than the average Starbucks light roast.

Cancel that. There is no other light roast at Starbucks other than Pike Place Roast.

Not that I care, since I always choose dark above light.

But if Coffee Bean stays committed to coffee — in a way that Starbucks is not, that says a lot.

It's funny, saying that Starbucks has abandoned coffee, the beverage. But it's pretty much true.

What I'm really saying: Placing Pike Place Roast, not just above all other light roasts but above all other kinds of drip coffee is Starbucks' jump the shark moment.

1 Comments

CL said:

You always choose dark over light? You don't know the power of the dark side!!!!!! Sorry I've been watching Star Wars lately.
Anyway, except for the benefits and stocks, Coffee Bean is very alluring to former SBUX employees. If you have previous SBUX experience, they pay you quite nicely, I'm told. Yes, very alluring indeed...

Oh and their White Chocolate Dream Ice Blended is superior to SBUX White Mocha Frappucino too!

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Steven Rosenberg lives in Van Nuys.

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This page contains a single entry by Steven Rosenberg published on July 7, 2008 7:00 AM.

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I said it at 7 a.m., and I'll say it again, Pike Place Roast is Starbucks' jump-the-shark moment is the next entry in this blog.

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