I said it at 7 a.m., and I'll say it again, Pike Place Roast is Starbucks' jump-the-shark moment

I said it at 7 a.m.:

Placing Pike Place Roast, not just above all other light roasts but above all other kinds of drip coffee is Starbucks' jump the shark moment.

What Starbucks is really saying:

"Drip coffee is a very small part of our business, we have to dump a lot of unused coffee, and profits on drip coffee are small when compared to those of our other beverages. Therefore we can substitute not-very-clever marketing for taste and quality and hope that the coffee-drinking public buys it. If they don't, who cares? We'll save money on an unpopular product, have made our effort and can go back to pushing the espresso-based blended drinks that are our true profit center and passion."

Starbucks Coffee giving up on coffee: It's the company's jump the shark moment.