good food!: July 2008 Archives

In the '80s, the frozen yogurt game belonged to a bunch of little establishments (like the local and still-thriving Yogurt Delight at Coldwater and Magnolia, and Humphrey Yogart, ha ha, yeah, it took me years to get the pun and my only comfort was that Steven didn't get it either) and the big game in town: Penguin's.

And then all the Penguin's in the Valley closed as low-fat high sugar everything was villainized and the Atkins diet took over.

And now it's back, and how.

Of course, Pinkberry started all this nonsense, making tart-as-hell, it's-good-for-you-if-you-forget-the-propylene-glycol frozen yogurt and serving it in an anime setting (in West Hollywood, with no parking). As a result of their resounding success (and expansion), some of the newcomers serve yogurt in spaces that resemble the set of THX 1138 and blare ambient music.

All of these places (and a few more where we stopped, we looked, we tasted and we ran) have opened recently:

Purenaked yogurt, actual frozen yogurt (Alta Dena dairy) and fruit. Refreshing, touts lots of tidbits about how good yogurt is for you but really, they should be touting the fact that they let you pile on a couple of portions of fresh fruit because you're more likely to get health benefits from that.

Yogurtland: Something like 12-15 flavors, self serve, 30 cents an ounce. The yogurt is good, they have odd stuff like green tea and taro flavors but their vanilla is smokin'; they have a topping bar (cereal, caramel, chocolate, brownies, etc), and cups that start at the size of a small bucket. As a result your first yogurt there usually weighs in at just under the fighting weight of a small cat. And I watched, it wasn't just me. Although, dingetydang it, I always thought the peanut butter cups used for toppings looked dry and unappetizing and uh, they're pretty much like crumbled crack. Big downside: the place reeks of cleaning fluid (white floors, yet mysteriously, not that clean!).

More, including a nutrition tidbit after the jump!