Why Beckham, the Galaxy, and Soccer Will Never Succeed in L.A.

Yes, David Beckham might be a pin-up fave among the female set. Yes, he and his wife attract more hoopla and paparazzi than Paris and Lindsay on an all-night bender. And yes, even though soccer games seldom register a score above 1-0, the sport has a burgeoning fan base in the U.S. All that said, the Beckham-Galaxy-MLS venture is doomed for one simple reason:

No one will ever take seriously a team whose members -- and high-priced superstar -- sport HERBALIFE jerseys.

Sorry, just not gonna happen.

For those not in the know, Herbalife is the Amway of the weight-loss world. Some call it a pyramid scheme. It's a "health" company whose founder died from a four-day drinking binge.

To capitalize on Beckhamania, the Galaxy are going to need better corporate sponsorship. Is Enron available?