Phelps: A Fish Out of Munchies

Kellogg Corporation, the maker of Frosted Flakes among other high sugar breakfast cereals, may not have asked for governmental assistance yet, but their cultural tone-deafness is emblematic of what is wrong with private enterprise today.

Companies try to boost sales with celebrity spokesmen. Sometimes they create a natural synergy Bob Dole and Viagra. Often, it doesn't really fit. Bill Clinton and Viagra would just be wrong. Sometimes they run from a news story and then come back. Kobe lost some sponsors for a while following his rape charge. The sponsors are back.

But now Michael Phelps has lost Frosty Flakes. Why? He was photographed taking a hit on a bong. Whatever the legal consequences may, or should be, losing this particular sponsors is strange. While athlete thugs get charged with performance enhancing drug use and continue to play, while jocks build up rap sheets of criminal complaints from domestic battery to gun charges, Phelps is flogged for marijuana? Kelloggs is a producer of munchies. If they can't see the synergies here, just go out of business.