The power of irreverence
The New York Times has an interesting article today about the unexpected value of parody ads in the irreverent magazine Heeb.
The magazine, which has been derided as offensive to Jews, even though its readership is almost entirely Jewish, has been a telling example of how young Jews define themselves – culturally, socially and sardonically.
Brad A. Greenberg is a God-fearing Christian with devilishly good Jewish looks. He writes about the intersection of faith and life.